When is the best time of year to buy sportswear?
Like with most clothing, the best times of year to buy sportswear and athletic gear is around the holidays.
Black Friday and Cyber Monday are, of course, a safe bet to find sales everywhere from Amazon to Lululemon, but there are a few other holidays that are guaranteed to have sales.
Namely, any holiday that has a built-in three day weekend. This includes Memorial Day and Labor Day, as well Fourth of July sales that may last up to a whole week depending on what day the fourth falls on.
End of Season Sales
End of season sales generally happen in the clothing industry in January, April, July, and October.
These sales are important for brands and stores to get rid of last season’s items to make room for new merchandise that is about to be put out into stores.
Depending on where you live, though, these end of season sales still happen during the season themselves.
For example, if you live in the Northeast where it’s cold until March, those end of winter sales in January are a great idea to find warm outerwear that’ll keep you warm while running in the snow for at least a few more months.
Sportswear Store Specific Sales
Lululemon used to have yearly sales like many brands, but now you can find their “We Made Too Much” sale every single Thursday of the year.
It’s important to note that Lululemon is well known as a very pricy brand, so while you may be able to find your next favorite pair of yoga pants for 50% off, they still may cost more than if you bought them at, say, Old Navy.
Dick’s Sporting Goods has its sales at the typical times, like end of seasons and holidays. However, you can almost always find the best deals at Dick’s on their app and website rather than in stores.
In fact, their clearance section often has name brand activewear for more than 50% off all year round.
Nike, too, has the typical end of season and holiday sales, but also frequently has clearance available for very cheap on their website and app, as well as outlet stores.
You can usually find a good promo code on their website, too. However, members of their loyalty program, the Members Club, will also have access to early sales and discounts before everyone else.
This is definitely something you’ll want to check out if you’re into sneakers, as members often get the latest sneaker drops earlier than the rest of the public.
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Sales happen in thousands of stores or websites throughout the year and most consumers know about one or two big sales – but the truth is, there are fantastic ways to save money throughout the entirety of the year. Many people just do not know about them or find out too late. Sometimes, you are going to need to plan ahead to get the discounts!